Boost Digital Media & Entertainment spices up their client roster

(Indianapolis—June 2011) Indy-based digital marketing agency Boost Media & Entertainment has signed a number of new clients, including some of Indy’s favorite eateries.

The latest additions are Mesh on Mass, Scotty’s Brewhouse and Skyline Club.

For Mesh and Skyline Club, mobile apps by Boost  will allow patrons to peruse menus, specials and photos, and even book tables directly from their smartphones.

“Out clientele at Mesh is savvy and sophisticated, and our app is a great way to reach out to people like this, engage them and most importantly, keep them coming back in,” said Ben Bullard, director of communication at Mesh.

Jeff Markowicz, general manager of Skyline Club, said, “Boost is bringing us into ‘The Smartphone Era.’ Which, if you haven’t noticed, is upon us in a big way.”

Fresh off a TechPoint Mira Award for New Media Innovation, Scotty’s Brewhouse is looking to continue its forward-thinking success by turning its VIP club digital. VIPs no longer need to carry a paper card in their wallet—instead, they can simply show the app on their smartphone and enjoy VIP benefits and discounts.

“New media is all about reaching customers on their terms. The VIP app Boost is creating does just that. Their advice and skill in this area have been invaluable to us,” said Bruce McClain, director of technology for Scotty’s.

Other prominent restaurant customers include patrons of Boost’s successful Talk to Customers campaigns such  as Tastings Wine Bar, Caracas Arepas Grill and King David Dogs—all who say they gained invaluable marketing research and customer connection through an innovative online survey program.

The word is out–it’s coming. Google will be taking another stab at social media. Four months ago, Google released Google Buzz which failed to impress just about everyone…that has ever even heard of it. Google Buzz is a tool that allows it’s users to share links, pictures, and thoughts with friends through gmail. However, Buzz caused some major piracy issues upon it’s debut, and it’s limited use wasn’t really putting any roadblocks in front of Facebook’s growth. Google is making a new move with this project tentatively called Google Me. Google Me will be a first-class social network, much more than Okrut and Buzz are. Apparently, they are modeling it off Facebook, which is likely to mean that there will be similar features like news feeds and personal profiles.

Social media and networking has been an important goal for Google, but the company hasn’t been able to produce anything innovative. If Google Me does come to light, expect it to be a better version of Facebook. I would imagine that it would have more clear-cut privacy settings and controls, allowing users to feel a bit more comfortable posting content and sharing personal information. But, will anyone use it? Afterall, Facebook has been developing their network since 2004. Timing is everything.