“Two Out Of Three Blackjack” is a new iPhone App created by Indy’s Largest App Developer Boost Media for Walter Mims. It combines the option of a 3-card side wager with a variation of the popular game of Blackjack. The game is played with 6 standard decks of Blackjack cards. Walter is the inventor of “2 Out Of 3″ and several other more challenging games for casino enthusiasts.Mathematical statistical analysis was completed by Stanley Ko. “2 Out Of 3″ is presently approved in Mississippi and Washington State.
- Simple To Play!
- Attractive To Skilled & Casual Players!
- Easy To Deal!
The game begins with all players placing a bet in their own betting box. The dealer then deals all players and himself three cards. One of the dealer’s cards is dealt face-up as in Blackjack. The player then must pick two of his three cards as his initial 2-card Blackjack hand and discard the card he does not want.
If the player busts, he loses immediately and the dealer will collect his bet and cards.
When all players have played out their hands, the dealer will turn over the two of his cards which are face down. The dealer then must choose the two cards he will play.
Blackjack, also known as Twenty-one, is the most widely played casino banking game in the world. Blackjack is a comparing card game between a player and dealer and played with one or more French decks of 52 cards.
The player is dealt an initial two card hand with the option of drawing cards to bring the total value to 21 or less without exceeding it, so that the dealer will lose by having a lesser hand than the player or by exceeding 21. Many rule variations of blackjack exist.
The ZMOT (Zero Moment of Truth) approach to decision making is part of the consumer idealism of today. We can see the ZMOT in action every day:
- A man taking a photo of a product on his droid in a store aisle
- A woman scanning a QR code or UPC code with her iPhone during a potential purchase
- Your spouse reading product reviews on a Blackberry before heading out to shop
- Your sister searching for the hottest toys for your favorite niece or nephew on an iPad
If, as HR recruiters, we don’t rethink the way we engage the savvy recruits, we lose mind and market share to competition. So, how do we reach these savvy recruits. Where they are spending their time. Smartphones. A recent research project we found showed us that it’s not just teenagers that use smartphones.
- 35-44 demo has nearly identical adoption as 18-24
- Trend is expected to continue to grow
- 40% of Tablet & Smartphone owners use them while watching TV (Nielsen)
- 17% of women / 21% of men looked up product information because of a TV commercial (Nielsen)
- 79% of consumers use a smartphone to help with shopping (Google: ZMOT)
So, in order to reach these users on their Smartphones, we need to talk about a mobile presence. What is a mobile presence? There are many things that can constitute a mobile presence. These are mobile apps, mobile websites, mobile alerts, ads, text messages, and even QR codes.
A mobile app is a software application designed to be run on a mobile device such as a tablet or smartphone. These apps are sought out and installed by the user through distribution sources such as iTunes, Blackberry, or the Android Marketplace
A mobile website is a specifically optimized site, designed for use on a mobile device such as a tablet or smartphone. Mobile optimization allows for proper distribution of site content in the mobile browser without limiting user experience.
Mobile Alerts (Push notifications)
A mobile alert is a notification that is pushed to a mobile device by an internet service. This notification can provide notice to the device user of new content which may be displayed on their device.
A mobile ad is an unobtrusive advertisement placed within a relevant application or mobile site. This advertisement is clickable and links to additional web content.
Text message marketing is an opt-in/opt-out technology that provides a service which pushes important information, which the user has requested, to their mobile device via text message.
A QR code is a new type of barcode which contains digital information. When scanned with the camera of a digital device this barcode can tell the device to display specific content in the browser.
Mobile apps are now the job search tool of choice for professionals
- 77% of job seekers are now using mobile job search tools
- A big portion of the 77% say that mobile tools are more accessible then other tools
- 24% cite portability as the key reason for using mobile devices
- 17% don’t want to get caught doing job searches at work
Here are Five mobile apps that can make a job search easier.
The popular job board, Monster.com, created this mobile app to let you search jobs, forward favorites to an e-mail address, manage resumes and fill out job applications.
Used the same way as LinkedIn, this mobile version lets you create a profile that doubles as an online resume. It lets you do the same business connecting, but on the go.
ResumeBear’s mobile application makes sending and tracking your resume easy as pie. You can not only access your resume, but you can send it to potential employers. Most significantly, once you send a resume, you will receive a text or email alert as soon as the resume’s been read.
Integrates Twitter and Facebook into a next-generation job search tool. It lets users take advantage of their existing social network connections to get personally introduced to potential employers, and it lets those doing the hiring get the word out to candidates.
This could well be the strangest app. When you load bump into your smartphone, you can physically “bump” other phones equipped with the software to instantly exchange names, addresses, and phone numbers. The app is 100% encrypted end-to-end.
What do job seekers want to see in mobile recruiting?
- Ability to search for jobs
- Receive job alerts (notifications of open positions via text/email/notifications)
- Tracking of application status
- Apply for jobs
- Share content with friends on Social Networks (Twitter, Facebook, etc…)
- Calendar with career related events
Mobile recruiting is clearly on the rise.
- 19% of job seekers use their mobile devices for career-related purposes in the ZMOT
- 50% said they could imagine doing it
- Only 7% of employers have a mobile version of the career website
- Only 3% have a mobile app
- 1 in 5 job seekers may not sound like a huge deal, but clearly this number is growing fast
Mobile web apps are critical as the mobile explosion continues. The Mobile ZMOT opportunity can offer an immediate touch point.
Circle of Lights® presented by the Contractors of Quality Connection and Electrical Workers of IBEW 481 will take place Friday, Nov. 25 on Monument Circle. More than just a Holiday tradition, this event is an opportunity for the community to join together and celebrate peace and brotherhood.
This is a very special event for Indianapolis Downtown Inc., and it’s also the perfect time for IDI to offer their own gift to the community: The official Indianapolis Downtown Mobile App, now available for both iPhone and Android. The new app, developed by Boost Media, is a guide to all things downtown, all year round. And of course, it’s a great way to connect with all the spectacular sights and sounds happening all over downtown during the Holidays.
App users can discover what’s happening by searching categories, dates or by “geo-locating” activities near them. Twitter is also seamlessly integrated into the app, so can follow or connect with IDI.
“There is such a wealth of information in this app”, said Jason Zickler, CEO of Boost Media “like an endless list of choices for entertainment, shopping, dining, sports. Downtown Indy has it all.” And now, thanks to a nifty little mobile app … it’s ALL right here in your pocket.
The Circle of Lights® event begins at 6 p.m. Friday with the televised show starting at 7 p.m. Those in attendance will surely be delighted with a special appearance from holiday entertainers and the larger-than-life toy soldiers and sailors and peppermint sticks adorning Monument Circle. In addition, Santa will make his first official appearance of the 2011 season.
Boost Digital Media & Entertainment spices up their client roster
(Indianapolis—June 2011) Indy-based digital marketing agency Boost Media & Entertainment has signed a number of new clients, including some of Indy’s favorite eateries.
The latest additions are Mesh on Mass, Scotty’s Brewhouse and Skyline Club.
For Mesh and Skyline Club, mobile apps by Boost will allow patrons to peruse menus, specials and photos, and even book tables directly from their smartphones.
“Out clientele at Mesh is savvy and sophisticated, and our app is a great way to reach out to people like this, engage them and most importantly, keep them coming back in,” said Ben Bullard, director of communication at Mesh.
Jeff Markowicz, general manager of Skyline Club, said, “Boost is bringing us into ‘The Smartphone Era.’ Which, if you haven’t noticed, is upon us in a big way.”
Fresh off a TechPoint Mira Award for New Media Innovation, Scotty’s Brewhouse is looking to continue its forward-thinking success by turning its VIP club digital. VIPs no longer need to carry a paper card in their wallet—instead, they can simply show the app on their smartphone and enjoy VIP benefits and discounts.
“New media is all about reaching customers on their terms. The VIP app Boost is creating does just that. Their advice and skill in this area have been invaluable to us,” said Bruce McClain, director of technology for Scotty’s.
Other prominent restaurant customers include patrons of Boost’s successful Talk to Customers campaigns such as Tastings Wine Bar, Caracas Arepas Grill and King David Dogs—all who say they gained invaluable marketing research and customer connection through an innovative online survey program.
Each week, marketers from around the world join the ExactTarget Nexus partner ecosystem on Twitter for a conversation about trends and best practices in the interactive marketing industry. They call it the Nexus Café.
On Thursday, March 17th we will join ExactTarget for a live Twitter Chat about the topic Customer Retention Campaigns. Follow #nexuscafe and #CustomerRetention
#NexusCafe is a conversation on Twitter, hosted by @ETNexus, featuring the latest topics in the digital marketing industry. You can follow and participate in the conversation on Twitter with the #NexusCafe hashtag.
Each week, ExactTarget will feature a guest and marketing topic relevant to the Nexus Partner Ecosystem. The audience features ExactTarget customers, partners, and employees. All you have to do to participate is tweet during the event using the hashtag #NexusCafe in your tweet so that it gets pulled into the conversation.
The best contributor, chosen by the featured guest, will win a Starbucks card*!
Remember that 80% of sales come from 20% of current customers and clients? With these statistics I am wondering why most marketing and sales campaigns are designed for the new customer.
Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a relationship. At Boost Media, we have a special promotional product to assist with this. It’s called TalkToCustomers.
TalktoCustomers.com implements successful promotions where customers willingly trade key demographic data for discounts, chances to win, and other incentives. This strategy achieves two important results: The collection of valuable consumer information – essential for both tactical and strategic marketing efforts. The creation of a growing audience who “opt in” for periodic communications and promotions by email, text and other electronic communication, keeping the conversation going between you and your customers (customer retention).
Our TalkToCustomers product launch was similar to many. An accidental discovery. We were contacted by a potential client who had a particular problem. In this case, it was Mikes Express Carwash and they wanted to use email marketing to sell their coupon books (buy four get one free) in order to maximize customer retention. The problem, was that they didn’t have a customer email database yet. Boost Media suggested that we put a unique code on each sales receipt and invite customers to visit a URL to fill out a short survey, while rewarding them with a free carwash. We ran the promotion for 14 days and the results were amazing. Of all the surveys that were completed, 54% of respondents opted in for future messages. Bingo. Our idea (TalkToCustomers) was born.
Since the Mikes Success story, we have launched our promotion in many retailers producing opt-in results as high as 90%, 95%,and even 98% in one case (customer retention).
To learn more about our customer retention strategies using TalkToCustomers, please check out the live Twitter chat with ExactTarget this Thursday at 11:00.
The setting is a production line at Toyota Motor Manufacturing Indiana near Princeton; elaborate robots spin and maneuver, sparks fly and a career begins—at least that’s the reaction Conexus Indiana leaders are hoping for from young people viewing online videos at DreamItDoItIndiana.com, a new website designed to attract young Hoosiers to careers in the state’s advanced manufacturing and logistics (AML) industry.
The website is the centerpiece of Conexus’ “Dream It. Do It.” program, a broad marketing effort to attract more young Hoosiers to AML careers.
“To maintain our position as first in the nation in manufacturing, Indiana has to remain competitive in human capital,” says Conexus Vice President of Workforce and Community Programs Claudia Cummings. “That means people not only have to have an interest in careers in advanced manufacturing and logistics, but they also have to have the proper training to fill the jobs.” Listen
Conexus leaders say recruiting young people to AML careers is more critical than ever; the Hoosier industry is bracing for a “tidal wave” of Baby Boomer retirements. The resulting gap is projected to create a shortage of qualified workers in AML’s high growth sectors, including medical manufacturing, aerospace, supply chain management, electric vehicles and other clean technologies. Listen
The “Dream It. Do It.” campaign, which targets young Hoosiers between the ages of 16 and 24, is striving to connect this tech-savvy generation with Indiana’s emerging high-tech jobs in manufacturing and logistics by “speaking their language;” designing an interactive, multimedia website and social media network.
“You’re not going to see a lot of TV commercials or billboards from us,” says Cummings. “Instead, we’re going to be laser targeted at our audience—young people who have an aptitude for technology. We’re going to be using Facebook, YouTube and Twitter, with our centerpiece being this robust website with multimedia activities including games, videos and quizzes.” Listen
On the website, visitors can watch videos that showcase some of the high-tech AML companies in Indiana; young people will see engines manufactured at Rolls-Royce for unmanned military aircraft, slick cars powered by EnerDel’s lithium-ion batteries and FedEx jets—loaded with packages processed in Indianapolis—taking to the sky.
In addition to sparking interest in AML careers, Conexus hopes giving young Hoosiers a first-hand look inside AML operations will help change their outdated perception of the industry. It’s a critical step toward filling job openings, according to Cathy Langham, owner and president of Langham Logistics in Indianapolis and a member of the Conexus board.
“[Before launching Dream It. Do It.], if you asked high school kids what logistics meant, they didn’t know. They had no idea,” says Langham. “I’m most excited about this campaign helping people understand more about this industry—it’s not just driving trucks. This will help kids understand what AML is and the opportunities.” Listen
The website also encourages visitors to create personal accounts, which will be used to connect them with specific information about careers and educational opportunities that could lead to enrollment in programs of study. Since the website’s launch, more than 300 accounts have already been created.
Langham says driving young people to educational programs designed for AML careers is greatly needed to create human capital.
“Hiring hasn’t been easy the last couple of years—and that’s for all levels of positions,” says Langham. “From the basic skills up to the higher level skills, it’s not easy. It’s been very difficult to find people with all the skills we look for.” Listen
It’s a common concern across the state’s AML industry, and Conexus leaders are confident the new website, combined with the overall “Dream It. Do It.” campaign, will battle workforce shortages and prepare a new generation of workers to maintain the industry’s might.