Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to restaurants. Download the new app for Scotty’s
In marketing, generally, and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model.
Say goodbye to those plastic loyalty cards and check out the brand new eVIP app we created for iPhone.