This week, at the Performance Racing show in Orlando we launched our two newest mobile apps for the motorsports industry RacerApp.com and RaceTrackApp.com. 
RacerApp
As a driver, it’s extremely important to stay on the cutting edge of communication in order to stay current and relevant to your “Customers”. Your customers are comprised of fans, sponsors, vendors and partners and all are important to taking your career to the next level. RacerApp is the perfect tool to put you ahead of the competition, by adding a whole new dimension to the way you interact with your customers, increasing loyalty and support. The interactivity of your new app offers endless sponsor opportunity and promotion, and strengthens your affinity with your fans.
RacerApp is about instant gratification. It will help you provide up-to-date news, appearance information, racing schedules and career trackability all with the touch of a button to provide the ultimate in user experience—taking YOUR customer service to a whole new level. And best of all, it’s available on a completely flexible, easy to use CMS system that you can operate yourself—putting you in complete control of your messaging and your brand.
This new platform offers up many new and unique ways to reach your customers—including the use of “Push Notifications” digital technology. This technology offers you a new way to instantly draw attention to new fan promotions, news and even sponsor activation.
RacerApp is built to your specifications, focused on your individual need, and crafted for your budget.
RaceTrackApp
RaceTrackApp offers you a new, inventive way of interacting with your customers, developing fan affinity and creating stronger ROI—in addition to providing potential cost savings—such as reduced Fan Guide or Program production.
RaceTrackApp is about instant gratification. It will help you provide up-to-date news, track schedule, facility maps, social media connectivity and more, all with the touch of a button to provide the ultimate in user experience—taking YOUR customer service to a whole new level. And best of all, it’s available on a completely flexible, easy to use CMS system that you can operate yourself—putting you in complete control of your messaging and your brand.
KEY FEATURES INCLUDE:
» Complete track schedule, facility maps—find concession and merchandise stands and more, plus connection with track’s Facebook and Twitter feeds.
» RaceTrackAppTM represents new revenue opportunities through sponsorship and in-app add sales. The app is tied into Ticketmaster, so ticket sale opportunities are always at hand.
www.RacerApp.com
www.RaceTrackApp.com
Posted on: November 25th, 2011 by jzickler
Circle of Lights® presented by the Contractors of Quality Connection and Electrical Workers of IBEW 481 will take place Friday, Nov. 25 on Monument Circle. More than just a Holiday tradition, this event is an opportunity for the community to join together and celebrate peace and brotherhood.
DOWNLOAD THE APP
This is a very special event for Indianapolis Downtown Inc., and it’s also the perfect time for IDI to offer their own gift to the community: The official Indianapolis Downtown Mobile App, now available for both iPhone and Android. The new app, developed by Boost Media, is a guide to all things downtown, all year round. And of course, it’s a great way to connect with all the spectacular sights and sounds happening all over downtown during the Holidays.
App users can discover what’s happening by searching categories, dates or by “geo-locating” activities near them. Twitter is also seamlessly integrated into the app, so can follow or connect with IDI.
“There is such a wealth of information in this app”, said Jason Zickler, CEO of Boost Media “like an endless list of choices for entertainment, shopping, dining, sports. Downtown Indy has it all.” And now, thanks to a nifty little mobile app … it’s ALL right here in your pocket.
The Circle of Lights® event begins at 6 p.m. Friday with the televised show starting at 7 p.m. Those in attendance will surely be delighted with a special appearance from holiday entertainers and the larger-than-life toy soldiers and sailors and peppermint sticks adorning Monument Circle. In addition, Santa will make his first official appearance of the 2011 season.
DOWNLOAD THE APP
Posted on: September 9th, 2011 by jzickler
This week we launched two brand new mobile apps for two great clients. Oranje in Indianapolis and the NAB Radio Show in Chicago. As a premier iphone and android mobile app developer, we are were proud to be a part of the mobile strategies.
What is Oranje?
ORANJE is a contemporary art & music event showcasing progressive artists and musicians. The goal of ORANJE is to create an interactive experience of art and music presented in a stimulating, urban environment.
Download the app to see who will be displaying their work and what musicians will be attending.
ORANJE 2011 is scheduled for Saturday, September 17, 2011 from 8pm until 2am. Due to the Indiana Liquor Laws, all ORANJE patrons must be 21 or over with valid ID to attend.
What is NAB Radio Show?
This is the official mobile app for the 2011 Radio Show, Produced by the NAB and RAB, September 14 – 16 in Chicago, IL. With the Radio Show App on your iPhone/iPod Touch/iPad, you’ll navigate the exhibitor floor like a pro. Enjoy the interactive map feature, plan your daily itinerary, search exhibitors, explore the sessions and decide which speakers and seminars you want to attend.
Highlights include:
- The Marketplace, where you’ll have access to an exhibit floor featuring wall-to-wall equipment and services, meeting rooms, a networking lounge and special events
- Breakout sessions covering sales and marketing, advertising, finance, management, engineering, legal and regulatory issues, programming and the digital landscape
- Special events: Opening Remarks and Keynote, Advertiser Luncheon, Leadership Breakfast, Radio Luncheon and NAB Marconi Radio Awards Dinner & Show
- Super Sessions on the industry’s hottest topics
- Professional development courses
Posted on: August 18th, 2011 by jzickler
Pass the handy-wipes and strap on the bib, ‘cause iRib is the juiciest, finger-lickingist, most downright delectable App on the whole wide App Store. It’s your insider’s look into everything at this year’s Rib America Festival in Indianapolis. The Rosetta Stone of Ribs, it is. Chock full of info on all the world-class grillers, schedules for the toe-tapping bands, it’s even got a blazing hot contest. But most of all, it’s got Ribbie—a real Southern Gentleman of a pig. Give him a shake and he’ll have you in stitches, and boy does he know his ribs. Plus it’s free! How does that fit the old pocketbook? Mighty fine, if I was to hazard a guess. Brought to you by Indy’s Mobile App Developer.
Download it now.
Posted on: August 5th, 2011 by jzickler
Similar to popular location-based games like SCVNGR and Gowalla, Indy based digital marketing agency Boost Media & Entertainment and Publicis Indianapolis have partnered to create an innovative mobile game that will be played at the Indiana State Fair.
The game is called BeanGo, and coincides with this year’s fair theme, “The Year of Soybeans.”
There are eight bean statues distributed throughout the fairgrounds. Players use smartphones to find the statues, where they’ll discover clues to help them solve puzzles in the game. Once a puzzle is solved, a square on the in-game “Bean Card” is completed. Once three squares in a row are completed, players display their app at the soybean display in the Pioneer Our Land Pavilion to win prizes.
Prizes include a free milkshake, pork burger or all-beef hot dog. If all eight squares are completed, players receive a secret prize.
“With millions of people already playing location-based games on their smartphones, we thought our own game would be great for this year’s fair,” said Hannah Brescher of the Indiana Soybean Alliance, the app’s sponsor. “We’re very pleased with how it’s turned out.”
BeanGo also includes a State Fair map and connection with the Soybean Alliance’s mascot Bennie the Bean’s Facebook and Twitter accounts. In another innovative feature, app users “shake” Bennie (by shaking their phones) to get him to share fun soybean facts.
BeanGo is available now in both the Android App Market and Apple’s App Store.
According to SCVNGR, over 1000 companies, universities and organizations nationwide have commissioned location-based games like BeanGo.
For more information about Boost and its projects and services, please contact Jason Zickler at jzickler@boostmediaentertainment.com or call 317.624.0300.
BeanGo is available now in both the Android App Market and Apple’s App Store. Check it out!
