Financially and also in terms of marketing, branding, and communication, online customer satisfaction surveys pay for themselves. Companies that fail to leverage the power of online survey technology often pay a price that can be catastrophic. For example, launching an expensive branding campaign or marketing a product to appeal to a particular customer demo can reap huge rewards. But if you miss the mark because you lack an understanding of your potential audience, it can waste time and money.

With a simple online survey, (bundle your survey with an incentive such as a discount coupon) you can track those who respond to the survey by capturing valuable email addresses. Or compare changes in customer survey responses across a time-line or in relationship to multiple retail locations.

We have recently launched a new survey product TalkToCustomers.com.  Stop by and check it out.

Lately a lot of people have been saying that the death of email is going to be soon? Will it not be until Generation Y begins to overtake the CMO and CEO positions across the country? Who noes? Until till then how can we harness the power of social media and the familiarity of email. Marketers across the board are beginning to merge both worlds as we move through the next year. Read more in this article from eMarketer.