AutoCar
Larger than Life
Now on their own, Autocar is branching into new markets. Already a leader in refuse trucks, the 100+ year old company is making forays in new applications–from concrete pump trucks to mobile cranes to yard tractors. In introducing the public to these new, hard-working trucks, the manufacturer’s towering mascot Joe Autocar was employed.
We brought him to life through animation, blowing him up to 50 feet tall so he can carry commercial trucks under his arm as if they were toys.
