Created in partnership with Publicis Indianapolis, and similar to popular location-based games from the likes of SCVNGR and Gowalla, BeanGo is an innovative mobile game made to be played at the 2011 Indiana State Fair. Considering the year’s fair theme, “The Year of Soybeans,” the Indiana Soybean Alliance was a natural fit to sponsor the app.

There are eight bean statues distributed throughout the fairgrounds. Players use smartphones to find the statues, where they’ll discover clues to help them solve puzzles in the game. Once a puzzle is solved, a square on the in-game “Bean Card” is completed. Once three squares in a row are completed, players show their app at the soybean display in the Pioneer Our Land Pavilion to win prizes.

BeanGo also includes a State Fair map and connection with the Soybean Alliance’s mascot Bennie the Bean’s Facebook and Twitter accounts. In another innovative feature, app users “shake” Bennie (by shaking their phones) to get him to share fun soybean facts.

BeanGo is available now in both the Android App Market and Apple’s App Store. Check it out.