This innovative online promotion for Mega Mighty Bites, a new brand from Milford, IN-based Maple Leaf Farms gave away a Disney World vacation for four, a Dell Laptop, an Apple iPod, or a $25 Visa gift card.

Mega Mighty Bites are four-ounce chicken entrees stuffed with kid-chosen fillings—Cheeseburger, Cheese Pizza or Pepperoni Pizza. Fully cooked portions are made with only white meat and have 0 grams trans fat. The brand is represented by a new cartoon mascot—this contest awarded prizes to customers who entered the best name for the mascot.

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