• A man taking a photo of a product on his droid in a store aisle
• A woman scanning a QR code or UPC code with her iPhone during a potential purchase
• Your spouse reading product reviews on a Blackberry before heading out to shop
• Your sister searching for the hottest toys for your favorite niece or nephew on an iPad

If, as HR recruiters, we don’t rethink the way we engage the savvy recruits, we lose mind and market share to competition.  So, how do we reach these savvy recruits.  Where they are spending their time.  Smartphones.  A recent research project we found showed us that it’s not just teenagers that use smartphones.

• 35-44 demo has nearly identical adoption as 18-24
• Trend is expected to continue to grow
• 40% of Tablet & Smartphone owners use them while watching TV (Nielsen)
• 17% of women / 21% of men looked up product information because of a TV commercial (Nielsen)
• 79% of consumers use a smartphone to help with shopping (Google: ZMOT)

So, in order to reach these users on their Smartphones, we need to talk about a mobile presence.  What is a mobile presence?  There are many things that can constitute a mobile presence.  These are mobile apps, mobile websites, mobile alerts, ads, text messages, and even QR codes.

Mobile App
A mobile app is a software application designed to be run on a mobile device such as a tablet or smartphone. These apps are sought out and installed by the user through distribution sources such as iTunes, Blackberry, or the Android Marketplace

Mobile Website
A mobile website is a specifically optimized site, designed for use on a mobile device such as a tablet or smartphone.  Mobile optimization allows for proper distribution of site content in the mobile browser without limiting user experience.

Mobile Alerts (Push notifications)
A mobile alert is a notification that is pushed to a mobile device by an internet service. This notification can provide notice to the device user of new content which may be displayed on their device.

Mobile Ad
A mobile ad is an unobtrusive advertisement placed within a relevant application or mobile site. This advertisement is clickable and links to additional web content.

Text Messages
Text message marketing is an opt-in/opt-out technology that provides a service which pushes important information, which the user has requested, to their mobile device via text message.

QR Code
A QR code is a new type of barcode which contains digital information. When scanned with the camera of a digital device this barcode can tell the device to display specific content in the browser.

Mobile apps are now the job search tool of choice for professionals

• 77% of job seekers are now using mobile job search tools
• A big portion of the 77% say that mobile tools are more accessible then other tools
• 24% cite portability as the key reason for using mobile devices
• 17% don’t want to get caught doing job searches at work

Here are Five mobile apps that can make a job search easier.

Monster Mobile
The popular job board, Monster.com, created this mobile app to let you search jobs, forward favorites to an e-mail address, manage resumes and fill out job applications.

LinkedIn Mobile
Used the same way as LinkedIn, this mobile version lets you create a profile that doubles as an online resume. It lets you do the same business connecting, but on the go.

ResumeBear
ResumeBear’s mobile application makes sending and tracking your resume easy as pie. You can not only access your resume, but you can send it to potential employers. Most significantly, once you send a resume, you will receive a text or email alert as soon as the resume’s been read.

TweetMyJobs
Integrates Twitter and Facebook into a next-generation job search tool. It lets users take advantage of their existing social network connections to get personally introduced to potential employers, and it lets those doing the hiring get the word out to candidates.

Bump
This could well be the strangest app. When you load bump into your smartphone, you can physically “bump” other phones equipped with the software to instantly exchange names, addresses, and phone numbers. The app is 100% encrypted end-to-end.

What do job seekers want to see in mobile recruiting?

1. Ability to search for jobs
2. Receive job alerts (notifications of open positions via text/email/notifications)
3. Tracking of application status
4. Apply for jobs
5. Share content with friends on Social Networks (Twitter, Facebook, etc…)
6. Calendar with career related events

Mobile recruiting is clearly on the rise.

• 19% of job seekers use their mobile devices for career-related purposes in the ZMOT
• 50% said they could imagine doing it
• Only 7% of employers have a mobile version of the career website
• Only 3% have a mobile app
• 1 in 5 job seekers may not sound like a huge deal, but clearly this number is growing fast

Mobile web apps are critical as the mobile explosion continues.  The Mobile ZMOT opportunity can offer an immediate touch point.

See these machines in action.

…and so do we!

Are you a Graphic Design student looking to pursue an internship in a professional working environment?

Based in downtown Indianapolis, Boost Media Entertainment is offering such an opportunity right now! If you have an interest in web design and mobile app development apply now!

Requirements include:

• An operating knowledge of Mac OS X

• Use of Adobe Creative Suite products (Photoshop, Illustrator, etc…)

The position of Graphic Design Intern (Spring Semester) is an unpaid internship, working 16-20 hours a week, and will last a period of three months .  Boost will comply with your educational institutions requirements for earning credit during this internship.

To apply send resume and design samples to Ryan Alvis, Lead Visual Developer

RacerApp

As a driver, it’s extremely important to stay on the cutting edge of communication in order to stay current and relevant to your “Customers”. Your customers are comprised of fans, sponsors, vendors and partners and all are important to taking your career to the next level. RacerApp is the perfect tool to put you ahead of the competition, by adding a whole new dimension to the way you interact with your customers, increasing loyalty and support. The interactivity of your new app offers endless sponsor opportunity and promotion, and strengthens your affinity with your fans.

RacerApp is about instant gratification. It will help you provide up-to-date news, appearance information, racing schedules and career trackability all with the touch of a button to provide the ultimate in user experience—taking YOUR customer service to a whole new level. And best of all, it’s available on a completely flexible, easy to use CMS system that you can operate yourself—putting you in complete control of your messaging and your brand.

This new platform offers up many new and unique ways to reach your customers—including the use of “Push Notifications” digital technology. This technology offers you a new way to instantly draw attention to new fan promotions, news and even sponsor activation.

RacerApp is built to your specifications, focused on your individual need, and crafted for your budget.

RaceTrackApp

RaceTrackApp offers you a new, inventive way of interacting with your customers, developing fan affinity and creating stronger ROI—in addition to providing potential cost savings—such as reduced Fan Guide or Program production.

RaceTrackApp is about instant gratification. It will help you provide up-to-date news, track schedule, facility maps, social media connectivity and more, all with the touch of a button to provide the ultimate in user experience—taking YOUR customer service to a whole new level. And best of all, it’s available on a completely flexible, easy to use CMS system that you can operate yourself—putting you in complete control of your messaging and your brand.

KEY FEATURES INCLUDE:
» Complete track schedule, facility maps—find concession and merchandise stands and more, plus connection with track’s Facebook and Twitter feeds.

» RaceTrackAppTM represents new revenue opportunities through sponsorship and in-app add sales. The app is tied into Ticketmaster, so ticket sale opportunities are always at hand.

 
www.RacerApp.com
www.RaceTrackApp.com

DOWNLOAD THE APP

This is a very special event for Indianapolis Downtown Inc., and it’s also the perfect time for IDI to offer their own gift to the community: The official Indianapolis Downtown Mobile App, now available for both iPhone and Android. The new app, developed by Boost Media, is a guide to all things downtown, all year round. And of course, it’s a great way to connect with all the spectacular sights and sounds happening all over downtown during the Holidays.

App users can discover what’s happening by searching categories, dates or by “geo-locating” activities near them. Twitter is also seamlessly integrated into the app, so can follow or connect with IDI.

“There is such a wealth of information in this app”, said Jason Zickler, CEO of Boost Media “like an endless list of choices for entertainment, shopping, dining, sports. Downtown Indy has it all.”  And now, thanks to a nifty little mobile app … it’s ALL right here in your pocket.

The Circle of Lights® event begins at 6 p.m. Friday with the televised show starting at 7 p.m. Those in attendance will surely be delighted with a special appearance from holiday entertainers and the larger-than-life toy soldiers and sailors and peppermint sticks adorning Monument Circle. In addition, Santa will make his first official appearance of the 2011 season.

DOWNLOAD THE APP

Download from Android Market

East or West Texas style. Brisket, pulled pork or ribs – whatever taste you like, this app is for you. The Texas Monthly BBQ Finder will help you locate the best barbecue eateries – in Texas and beyond. You’ll be hooked in to the community of BBQ lovers, with reviews, tips and directions. You’ll even be able to add your own flavor preferences and rib-joint reviews. This new mobile app is now available on both Android and iPhone platforms, with the Android version developed by Indy’s Boost Media, for Emmis Communications (parent company of Texas Monthly).

“Boost did a terrific job producing the Android version of our Texas BBQ Finder on a very tight schedule”, said Roy Leamon, VP Production & Technology at Texas Monthly. “We wanted it released in time for our 2011 Texas Monthly BBQ Festival, and Boost delivered. Thank you Boost!”

Meanwhile, closer to home, Boost Media (Indy’s leading mobile app developer) is leading the way in developing other taste-tempting mobile apps.

The NY Slice, one of the busiest food trucks in town, is serving authentic NY style pizza all over Indy, from a different spot each day. And thanks to a new mobile app developed by Boost Media, users can stay up to the minute on the location of their favorite pizza. This app is scheduled for release by end of 2011.

Others have jumped onto the growing list of Boost’s mobile restaurant apps – such Shapiro’s, the iconic Indy delicatessen, and Bru Burger Bar, the latest concept from Cunningham Restaurant Group. But all restaurant apps are not the same – far from it. Boost custom develops every app according to the  restaurant’s strategy. For example, the forthcoming Mobile VIP app that Boost is building for Scotty’s Brewhouse will focus on customer loyalty and rewards. Boost is even developing a full-featured Dining Guide for Atlanta Monthly, another Emmis publication.

Why the growing trend?

“It just make sense”, says Boost CEO Jason Zickler “every restaurant wants to connect with their customers. Mobile apps are a great solution.”

But what does a restaurant app do for customers?

“It’s almost limitless”, says Zickler. “Menus, reservations, photos, video, recipes, VIP and rewards clubs, locations, directions. It’s your restaurant brand in the customer’s pocket.”

Download from Android Market

Avid hunting enthusiast Gus Saucerman searched for a smartphone app to aid him in the field during hunts. Not finding anything worthwhile, he decided to create one himself.

Naturally, he came to Indiana’s leading app developer, Boost Media & Entertainment.

After some brainstorming and testing, out came “Deer Diary, the App for Hunters,” and its companion website, DeerDiary.com, which synchronizes information with the app.

“Deer Diary” lets the hunter capture everything about a hunt: weather, photos, notes and, much like Foursquare, allows hunters to “check in” at their favorite tree stand or other hunting spot. The app travels with the hunter right into the field, allowing him or her to access and record information anywhere and tap into the shared knowledge of fellow hunting enthusiasts.

Back at the lodge (or living room), hunters can relive their hunts and learn from past successes and failures, gleaning knowledge and tips from other hunters who have left notes in the app.

“Successful hunters know their surroundings and understand the conditions that make for the best hunts. With ‘Deer Diary,’ it’s easy to record these conditions, see patterns and ultimately become more effective on the hunt,” said the app’s owner and creator, Gus Saucerman.

On partnering with Boost, Saucerman said, “I couldn’t have done it without them. They had creative input every step of the way, from branding to features to the companion site. Plus, they made an app that works well. Hunters are loving it.” “Deer Diary” is available now in both the Android App Market and Apple’s App Store.

http://www.deerdiary.com/ http://itunes.apple.com/us/app/deer-diary/id453847957?mt=8

https://market.android.com/details?id=com.boostmediaentertainment.deerdiary&feature

For more information about Boost and its projects and services, please contact Jason Zickler at jzickler@boostmediaentertainment.com or call 317.624.0300.

What is Oranje?

ORANJE is a contemporary art & music event showcasing progressive artists and musicians. The goal of ORANJE is to create an interactive experience of art and music presented in a stimulating, urban environment.

Download the app to see who will be displaying their work and what musicians will be attending.

ORANJE 2011 is scheduled for Saturday, September 17, 2011 from 8pm until 2am. Due to the Indiana Liquor Laws, all ORANJE patrons must be 21 or over with valid ID to attend.

What is NAB Radio Show?

This is the official mobile app for the 2011 Radio Show, Produced by the NAB and RAB, September 14 – 16 in Chicago, IL. With the Radio Show App on your iPhone/iPod Touch/iPad, you’ll navigate the exhibitor floor like a pro. Enjoy the interactive map feature, plan your daily itinerary, search exhibitors, explore the sessions and decide which speakers and seminars you want to attend.

Highlights include:

• The Marketplace, where you’ll have access to an exhibit floor featuring wall-to-wall equipment and services, meeting rooms, a networking lounge and special events
• Breakout sessions covering sales and marketing, advertising, finance, management, engineering, legal and regulatory issues, programming and the digital landscape
• Special events: Opening Remarks and Keynote, Advertiser Luncheon, Leadership Breakfast, Radio Luncheon and NAB Marconi Radio Awards Dinner & Show
• Super Sessions on the industry’s hottest topics
• Professional development courses

Seems like only yesterday that Boost Media did our very first mobile app. (Pause for nostalgic remembrance.) Actually, it was about this time of year, way back in … er, 2010. Ahem. Now here we are in 2011, and we’ve just signed on to do our … wait for it … 4oth mobile app! Wow. Feels like a lot. I’m not sure what we expected when we first opened the door of mobile apps, but it has certainly become a big part of our business.

Looking back at the process of doing our first app, (Rib America 2010), Boost was actually pretty green. Not in the good, recycling way. More like “wet behind the ears”. But we jumped in anyway and haven’t looked back since. Thanks to all our clients of the past year, for partnering with us on mobile apps!

Is this just a trend or a permanent shift? Will mobile apps continue to be the hottest tech driving our lifestyle and productivity choices? Looks like yes. And that suits us just fine. We kinda like this stuff.

Oh – and Mobile App #40? New York Slice Pizza Company … so yes, there are some delicious rewards.

Download it now.