Author Archive

Say Goodbye to those Plastic Loyalty Cards

Posted on: October 23rd, 2012 by jzickler No Comments

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to restaurants. Download the new app for Scotty’s

In marketing, generally, and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program.  Loyalty cards are a system of the loyalty business model.

Say goodbye to those plastic loyalty cards and check out the brand new eVIP app we created for iPhone.

Download the new app for Scotty’s

Download the Circle City Classic App by Boost Media.

Posted on: October 6th, 2012 by jzickler No Comments

What’s the best thing about Fall? COLLEGE FOOTBALL, of course! And we’ve got a dandy coming up this weekend, with the Eagles of North Carolina Central University vs. the South Carolina State Bulldogs. But this is not just any college football game. It’s the 29th Annual Circle City Classic Football Game, the crowning event of a month-long celebration in Indianapolis.

Download the Circle City Classic app by Boost Media.

The Circle City Classic is a joint collaboration between Black Expo, Inc. and the Indiana Sports Corporation, and since early September, the Circle City has been buzzing with activities and events.

If only there was one place to see all the events, connect on social media, buy tickets, find a hotel AND learn more about the heritage of this great tradition. If only there was something to carry around in my pocket that had ALL that stuff on it.

Of course, there is. Didn’t see that coming, did you?

Boost Media, in conjunction with Indiana Black Expo, is proud to announce the all-new, fully revised IBE mobile app… featuring the Circle City Classic. Download it here it’s free for your Android or iPhone. Use it, enjoy it… and keep it on your phone throughout the year, for more events brought to you by Indiana Black Expo.

Download the Circle City Classic app by Boost Media.

Be Responsive!

Posted on: September 21st, 2012 by jzickler No Comments

Introducing the all-new Boost website! Utilizing responsive design, the site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to tablets and smart phones).  Our experience with this new technology means we can provide you with a web solution that is more versatile and fluid, one site that adapts to all media.

The new Boost site was developed to showcase our latest and greatest in several ways. Our Clients – they say you’re only as good as the company you keep. We have great clients and we want to share the work we have done with you. Our People – several new Boosters have joined our team recently and we’d like for you to meet them. They’re super cool. Our Skills – we want to show off our freshest, hottest moves in tech and design.

Come on over to boostmediaentertainment.com and check it out. On your desktop, laptop, tablet or smartphone. It responds to all.

Boost Media Entertainment is hiring – interviewing now!

Posted on: May 9th, 2012 by jzickler No Comments

If you’d rather be a Trusted Advisor than a Sales Rep, keep reading.

At Boost Media, we create digital marketing tools for all kinds of companies. This means mobile apps, websites and video.  Sound pretty cool? Check us out here www.BoostMediaEntertainment.com

Still here? Great. We need professional sales people.

Got a little experience? Excellent. If you are a little geeky about apps and stuff, that’s a big bonus. Let’s talk.

Email your resume/cv and design samples to jzickler@boostmediaentertainment.com

Position: Sales
Requirements: Sales experience, general understanding of technology (i.e. mobile/web apps), strong marketing acumen, great listening skills, professional demeanor, presentation skills.

Clients include:
Lumina Foundation
Texas Motor Speedway
Moerlein Lager House
Bru Burger
Eldora Speedway
Aprimo
Emmis Communications
IZOD IndyCar Driver James Hinchcliffe
WTTS
NY Slice
Scotty’s Brewhouse
Mike’s Car Wash

Interviewing now!

Pastime Tournaments Baseball App

Posted on: March 23rd, 2012 by jzickler No Comments

This app provides direct access to tournament schedules & standings, weather updates, and contact information for Pastime Tournaments events.

Download in the app store. 

Pastime Tournaments has been on a fast track to hosting some of the top baseball tournaments across the country.  2006 brought ten tournaments between Indiana University, Parkland College and Oklahoma State University with just over 85 teams in attendance from 12-15 different states across the country.  With the quality of events and a focus on providing teams with the ability to compete on top notch collegiate facilities, an overwhelming response from teams and collegiate coaches came in requesting that they expand tournament locations.

Fast forward to now.

The 2011 season broke attendance records for the 6th consecutive year.  Over 2100 teams attended tournaments from 20+ different states with events held in 13 different states across the country.  A new National Champion was crowned at the 16U National Championships (Tennessee Baseball Club) and at our 14U National Championships (Ohio Elite).  The Ohio Warhawks repeated as the 18U National Champions at Victory Field in Indianapolis, IN.  This was the first year for the 14U Nationals and it was a huge success with over 30 teams in attendance, 30+ at the 16U Nationals, and 80+ at the 18U Nationals again.

 

Download in the app store. 

 

   

Check Out Our Latest Card Game iPhone App

Posted on: March 6th, 2012 by jzickler No Comments

“Two Out Of Three Blackjack” is a new iPhone App created by Indy’s Largest App Developer Boost Media for Walter Mims. It combines the option of a 3-card side wager with a variation of the popular game of Blackjack. The game is played with 6 standard decks of Blackjack cards. Walter is the inventor of “2 Out Of 3″ and several other more challenging games for casino enthusiasts.Mathematical statistical analysis was completed by Stanley Ko. “2 Out Of 3″ is presently approved in Mississippi and Washington State.

  • Simple To Play!
  • Attractive To Skilled & Casual Players!
  • Easy To Deal!

The game begins with all players placing a bet in their own betting box. The dealer then deals all players and himself three cards. One of the dealer’s cards is dealt face-up as in Blackjack. The player then must pick two of his three cards as his initial 2-card Blackjack hand and discard the card he does not want.

If the player busts, he loses immediately and the dealer will collect his bet and cards.

When all players have played out their hands, the dealer will turn over the two of his cards which are face down. The dealer then must choose the two cards he will play.

Start playing Two out of Three Blackjack today on your iphone.

Why Blackjack?
Blackjack, also known as Twenty-one, is the most widely played casino banking game in the world. Blackjack is a comparing card game between a player and dealer and played with one or more French decks of 52 cards.

The player is dealt an initial two card hand with the option of drawing cards to bring the total value to 21 or less without exceeding it, so that the dealer will lose by having a lesser hand than the player or by exceeding 21. Many rule variations of blackjack exist.

Start playing Two out of Three Blackjack today on your iPhone.

What is Mobile Job Recruiting?

Posted on: January 24th, 2012 by jzickler No Comments

The ZMOT (Zero Moment of Truth) approach to decision making is part of the consumer idealism of today.  We can see the ZMOT in action every day:

  • A man taking a photo of a product on his droid in a store aisle
  • A woman scanning a QR code or UPC code with her iPhone during a potential purchase
  • Your spouse reading product reviews on a Blackberry before heading out to shop
  • Your sister searching for the hottest toys for your favorite niece or nephew on an iPad

 

If, as HR recruiters, we don’t rethink the way we engage the savvy recruits, we lose mind and market share to competition.  So, how do we reach these savvy recruits.  Where they are spending their time.  Smartphones.  A recent research project we found showed us that it’s not just teenagers that use smartphones.

  • 35-44 demo has nearly identical adoption as 18-24
  • Trend is expected to continue to grow
  • 40% of Tablet & Smartphone owners use them while watching TV (Nielsen)
  • 17% of women / 21% of men looked up product information because of a TV commercial (Nielsen)
  • 79% of consumers use a smartphone to help with shopping (Google: ZMOT)

So, in order to reach these users on their Smartphones, we need to talk about a mobile presence.  What is a mobile presence?  There are many things that can constitute a mobile presence.  These are mobile apps, mobile websites, mobile alerts, ads, text messages, and even QR codes.

Mobile App
A mobile app is a software application designed to be run on a mobile device such as a tablet or smartphone. These apps are sought out and installed by the user through distribution sources such as iTunes, Blackberry, or the Android Marketplace

Mobile Website
A mobile website is a specifically optimized site, designed for use on a mobile device such as a tablet or smartphone.  Mobile optimization allows for proper distribution of site content in the mobile browser without limiting user experience.

Mobile Alerts (Push notifications)
A mobile alert is a notification that is pushed to a mobile device by an internet service. This notification can provide notice to the device user of new content which may be displayed on their device.

Mobile Ad
A mobile ad is an unobtrusive advertisement placed within a relevant application or mobile site. This advertisement is clickable and links to additional web content.

Text Messages
Text message marketing is an opt-in/opt-out technology that provides a service which pushes important information, which the user has requested, to their mobile device via text message.

QR Code
A QR code is a new type of barcode which contains digital information. When scanned with the camera of a digital device this barcode can tell the device to display specific content in the browser.

Mobile apps are now the job search tool of choice for professionals

 

  • 77% of job seekers are now using mobile job search tools
  • A big portion of the 77% say that mobile tools are more accessible then other tools
  • 24% cite portability as the key reason for using mobile devices
  • 17% don’t want to get caught doing job searches at work

Here are Five mobile apps that can make a job search easier.

Monster Mobile
The popular job board, Monster.com, created this mobile app to let you search jobs, forward favorites to an e-mail address, manage resumes and fill out job applications.

LinkedIn Mobile
Used the same way as LinkedIn, this mobile version lets you create a profile that doubles as an online resume. It lets you do the same business connecting, but on the go.

ResumeBear
ResumeBear’s mobile application makes sending and tracking your resume easy as pie. You can not only access your resume, but you can send it to potential employers. Most significantly, once you send a resume, you will receive a text or email alert as soon as the resume’s been read.

TweetMyJobs
Integrates Twitter and Facebook into a next-generation job search tool. It lets users take advantage of their existing social network connections to get personally introduced to potential employers, and it lets those doing the hiring get the word out to candidates.

Bump
This could well be the strangest app. When you load bump into your smartphone, you can physically “bump” other phones equipped with the software to instantly exchange names, addresses, and phone numbers. The app is 100% encrypted end-to-end.

What do job seekers want to see in mobile recruiting?

  1. Ability to search for jobs
  2. Receive job alerts (notifications of open positions via text/email/notifications)
  3. Tracking of application status
  4. Apply for jobs
  5. Share content with friends on Social Networks (Twitter, Facebook, etc…)
  6. Calendar with career related events

Mobile recruiting is clearly on the rise.

  • 19% of job seekers use their mobile devices for career-related purposes in the ZMOT
  • 50% said they could imagine doing it
  • Only 7% of employers have a mobile version of the career website
  • Only 3% have a mobile app
  • 1 in 5 job seekers may not sound like a huge deal, but clearly this number is growing fast

Mobile web apps are critical as the mobile explosion continues.  The Mobile ZMOT opportunity can offer an immediate touch point.

Maker of Facebook and Logitech Supply Vending Machines Hires Boost.

Posted on: January 19th, 2012 by jzickler No Comments

We are excited to be working with IVM, Inc on new mobile app technology for their supply vending machines.  The basic and most popular product of the IVM Automated Dispensing System is the vending machine, an industry standard helical machine. This system provides secure, controlled access to supplies by requiring an employee to be authorized before dispensing any product. Access is gained through use of a PIN, a magnetic stripe card, proximately card, or barcode (including invisible barcode). An employee simply walks up to the machine, authorizes via use of PIN or employee badge, and chooses the product they need to complete their duties. Beyond authorization to access the supply vending machine, restrictions can be enabled based on employee or product.

See these machines in action.

 

RacerApp and RaceTrackApp Go Live!

Posted on: December 2nd, 2011 by jzickler No Comments

This week, at the Performance Racing show in Orlando we launched our two newest mobile apps for the motorsports industry RacerApp.com and RaceTrackApp.com.

RacerApp

As a driver, it’s extremely important to stay on the cutting edge of communication in order to stay current and relevant to your “Customers”. Your customers are comprised of fans, sponsors, vendors and partners and all are important to taking your career to the next level. RacerApp is the perfect tool to put you ahead of the competition, by adding a whole new dimension to the way you interact with your customers, increasing loyalty and support. The interactivity of your new app offers endless sponsor opportunity and promotion, and strengthens your affinity with your fans.

RacerApp is about instant gratification. It will help you provide up-to-date news, appearance information, racing schedules and career trackability all with the touch of a button to provide the ultimate in user experience—taking YOUR customer service to a whole new level. And best of all, it’s available on a completely flexible, easy to use CMS system that you can operate yourself—putting you in complete control of your messaging and your brand.

This new platform offers up many new and unique ways to reach your customers—including the use of “Push Notifications” digital technology. This technology offers you a new way to instantly draw attention to new fan promotions, news and even sponsor activation.

RacerApp is built to your specifications, focused on your individual need, and crafted for your budget.

RaceTrackApp

RaceTrackApp offers you a new, inventive way of interacting with your customers, developing fan affinity and creating stronger ROI—in addition to providing potential cost savings—such as reduced Fan Guide or Program production.

RaceTrackApp is about instant gratification. It will help you provide up-to-date news, track schedule, facility maps, social media connectivity and more, all with the touch of a button to provide the ultimate in user experience—taking YOUR customer service to a whole new level. And best of all, it’s available on a completely flexible, easy to use CMS system that you can operate yourself—putting you in complete control of your messaging and your brand.

KEY FEATURES INCLUDE:
» Complete track schedule, facility maps—find concession and merchandise stands and more, plus connection with track’s Facebook and Twitter feeds.

» RaceTrackAppTM represents new revenue opportunities through sponsorship and in-app add sales. The app is tied into Ticketmaster, so ticket sale opportunities are always at hand.

 
www.RacerApp.com
www.RaceTrackApp.com

Light em’ up!

Posted on: November 25th, 2011 by jzickler No Comments

Circle of Lights® presented by the Contractors of Quality Connection and Electrical Workers of IBEW 481 will take place Friday, Nov. 25 on Monument Circle. More than just a Holiday tradition, this event is an opportunity for the community to join together and celebrate peace and brotherhood.

DOWNLOAD THE APP

This is a very special event for Indianapolis Downtown Inc., and it’s also the perfect time for IDI to offer their own gift to the community: The official Indianapolis Downtown Mobile App, now available for both iPhone and Android. The new app, developed by Boost Media, is a guide to all things downtown, all year round. And of course, it’s a great way to connect with all the spectacular sights and sounds happening all over downtown during the Holidays.

App users can discover what’s happening by searching categories, dates or by “geo-locating” activities near them. Twitter is also seamlessly integrated into the app, so can follow or connect with IDI.

“There is such a wealth of information in this app”, said Jason Zickler, CEO of Boost Media “like an endless list of choices for entertainment, shopping, dining, sports. Downtown Indy has it all.”  And now, thanks to a nifty little mobile app … it’s ALL right here in your pocket.

The Circle of Lights® event begins at 6 p.m. Friday with the televised show starting at 7 p.m. Those in attendance will surely be delighted with a special appearance from holiday entertainers and the larger-than-life toy soldiers and sailors and peppermint sticks adorning Monument Circle. In addition, Santa will make his first official appearance of the 2011 season.

DOWNLOAD THE APP

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