Mike’s Express Carwash
The Power of Consumer Connection
To help Mike’s Express Carwash engage with their customers, we created a short web-based survey that netted a free wash upon completion. After only two weeks, Mike’s was pleased to declare it the most successful giveaway they’ve ever conducted and thrilled with the wealth of feedback they received, especially since it came by way of a custom reporting tool we built allowing them to see real-time data as surveys rolled in, and clean cars rolled out.
But the best part is that Mike’s found a whole new audience. A whopping 53% of survey respondents opted in to receive future communications from Mike’s—more sales, coupons, news, whatever.
The results were so strong, we’ve used this project to create Talk to Customers, so that more companies can take advantage of this unique service. Check it out in Boost Labs.
