Digital Marketing Audit (DMA)
Look Before You Leap
Everyone needs to market online. Research and industry trends are clear on this much. But in 2010, the year online ad spending surpasses that of print,* making decisions on the staggeringly diverse options and multiple channels can be so difficult, many marketers feel the urge to close their eyes, pinch their nose, and just hop right in. Resist this urge at all costs.
At Boost, we’ve been creating successful online projects for years. But too often we see clients who don’t possess clear understanding of how various online and offline efforts complement and/or compete with each other. Let the DMA provide this understanding. By compiling all pertinent information in one place, combined with a clear path forward, you’ll never be in the dark again when making decisions about digital marketing.
As a full service digital marketing agency, Boost is happy to implement any or all of the tactics recommended in your DMA. But if you have other preferred venders, we believe your new Digital Marketing Audit will be an invaluable resource for them and you for years into the future. It is a carefully researched and crafted plan for your company’s online presence. Taking into account all previous and current marketing efforts—online and off—and incorporating both competitors’ activity and the most current new media philosophies, our DMA represents a valuable investment in your company’s future.
